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Maximilian Horn

Technology Acceptance, Path Dependence, and the Demand for Robo-Advisory Services

This book explores the effects of the previously ignored factors of path dependence and product features on technology acceptance with a focus on robo-advice. A newly developed model introduces path depen…

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Azhar Ul Haque Sario

The Complete Guide to Marketing Analytics

Have you ever desired the ability to foresee your customers' future actions? "The Complete Guide to Marketing Analytics" serves as your access to the power of customer prediction. You'll find numerous rea…

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EUR 27,04* Aktueller Preis: EUR 27,04

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